November 2020 - PEAKUP TEKNOLOJİ A.Ş.

The new digital marketing tool: E-mail signatures

We have put our business cards -that once we were so worried about forgetting to take them- away due to the pandemic. During these days where we mostly work from home and cannot go to meetings, there has been an extraordinary increase in e-mail traffic with everything being transferred to the digital environment. It is stated that in the last month alone, nearly 300 billion daily e-mails have been circulated around the world. This situation increased the importance of e-mail signatures and also caused the business cards to digitalize. The ability to use e-mail signatures as digital business cards is more advantageous than what we carry in our pockets. Because it is possible to organize advertising campaigns, increase brand recognition and even sell products thanks to the e-mail signatures.

According to a research conducted on data that includes different sectors and has over 100 million submissions; The overall e-mail reading rate increased from 13% to 20% after the pandemic. According to the research conducted by Cohn & Wolfe; If a consumer perceives a brand positively, the probability of purchasing a service or product that belongs to that company is 2 to 4 times more compared to others.

Combining these two research results, employers’ agenda brought a different perspective to the e-mail marketing. Digital signatures started to be used as advertisement and even sales channels for employers who took advantage of the increase in e-mail circulation. With the banners and links added to the digital signatures at the end of e-mails, it is possible to promote the brand, announce campaigns, show advertisements, and increase social media and website traffic.

It is even possible to create a customized campaign and make sales via the e-commerce site link attached to these signatures. 86% of marketers today state that they use e-mail signatures to promote their campaigns. So, what do you think these digital signatures have changed in our lives?

* Very colorful and dynamic designs are made to attract attention to the signatures. It is even possible to play a GIF and add a live link to the signatures.

* Digital signatures, which were previously managed by IT departments in institutions and considered as workloads, are now under the control of human resources, marketing and sales departments.

* Therefore, special software has been developed to manage e-mail signatures.

The statement made by PEAKUP on the subject is as follows:

Today, each e-mail is considered as an advertising tool. 86% of marketers consider e-mail signatures to be the most effective channel to promote events. Therefore, the signatures used in e-mails are of great importance. These signatures fall directly on the person’s screen. In other words, your rate of delivering the message you want to convey to your target audience is almost 100% with the e-mail signature.

* Now we see digital signatures that take up a huge space in e-mails.

Don’t forget to use strong passwords against cyber-attacks

“Cyber security” is of vital importance for everyone in this time and age where systems connected to the Internet are increasing day by day. Passwords are the biggest protection shield against cyber-attacks that are hard for individuals, institutions and even countries. Conducted researches show that creating passwords for digital devices and accounts and replacing them regularly is a must and a must only. Most people forget to set a password or make extremely simple and therefore make wrong choices in order to remember the password easily. We do not like changing passwords at all. However, the most important and first step to protect against increased cyberattacks is to have difficult, unpredictable passwords. This way, you get rid of the obligation to change your password frequently.

Increasing cyberattacks have become more sophisticated and target oriented. Especially the recent cyber-attacks caused large-scale global companies and even countries to go through critical financial losses. Many politicians or celebrities were discredited by the same attacks. To sum it up, as technology becomes more and more accessible, hackers’ attacks using malicious software show how important cyber security is in our lives. So, what should we do?

8 out of 10 people are worried about password security

According to The Global Risk 2020 report prepared by the World Economic Forum every year; Cyber-attacks are in the top 5 risk groups in the world with a rate of 76,1 percent. As cyber-attacks become more common, vulnerabilities created by weak passwords and authentication practices lead the way for attacks such as phishing. According to the research published in Business Wire; 51% of people say they had a phishing attack in their private life, while 44% said they had this attack at work. These data show that companies still do not have enough information concerning this subject. Because about 3 out of 4 people use duplicate passwords, and most of them haven’t been changed for 5 years or even more.

Do not say it is just a password! Explore PassGate to secure your world.

How to give feedback

Imagine that you are doing your best. You have put all your effort into the job you have and got a good result in the end. But nobody says anything about your efforts. How would you feel?

Doesn’t matter what we do, we all want our efforts to be seen and noticed.

Due to human nature, one cannot evaluate their own work and wants to be appreciated. People need the opinions of others.

Giving feedback means paying attention to the people who do the job, respecting and valuing their labor.

Feedback doesn’t just help us learn to get the job done, it also helps us improve. The person becomes more confident, can take more initiative and establish healthier bonds. Correct feedback contributes to people becoming more mature.

If you have noticed, most of the evaluation methods in the field of Human Resources are based on feedback. In all of HR work, questions like “What do you think about the performance of person X?” are asked. However, if we use feedback as a kind of threat rather than as a method to support success, if we regularly give negative feedback, we will notice an observable decrease in motivation. The importance of constructive feedback comes into play at this point.

But, how do you give a correct and good feedback?

First of all, let’s be clear about this, feedback is not advice. It should be shared as clearly and openly as possible with a concrete example. The effects of feedback made at the right time are more permanent. If the person has completed a successful project, it should be appreciated, the reasons for the success of this should be explained and what can be done to make it better should be discussed.

Another point is that for the feedback to be more effective, it should be person oriented, not group oriented. Since the person before you will be the only addressee of the subject, his/her sensitivity to the subject will definitely increase.

The feedback made in this way leads to an increase in awareness in people and guides them to understand how to be better. It is also important for the feedback to be objective.

Especially managers should keep in mind that effective feedback is the most accurate motivation tool.

Effective feedback is a great development tool for everyone. A meaningful and objective feedback given at the right time with the right tone provides change and transformation.

Office Insider – What Happened in October?

NEW FEATURES/FIXES

You can find and follow all monthly Office insider new features and fixes (updates) on our blog. 👍🏻 Officer insider gets updates and new features regularly. It is important to follow these Office insider updates and use them in terms of increasing your knowledge. Now let’s take a look at what kind of changes happened in Office insider in the month of October.

October 02, 2020

Excel

Use the Advanced Dialog to create Data Types

Excel has a number of linked data types that you can use right away. But, you can also create your own data type from any supported data source by using Power Query. Now, the Advanced Dialog allows you to manually select the columns which combine the Data Type you are creating.

PowerPoint

Notable fixes

We fixed an issue where PowerPoint was not exporting rectangle bullet points while exporting to PDF.
We fixed an issue that when you were on the last slide and swiped to the next slide after pressing ‘End Session’ and before the summary shows up, the End-Session dialog was still visible on the summary page as well.

Outlook

Notable fixes

We fixed an issue that caused automatically generated emails to be sent with a blank body when the subject is blank.
We fixed an issue where the wrong folder guid was cached for folders.
We fixed an issue where track changes turned on after reopening draft from read-only preview pane.
We fixed an issue to provide a user a way to customize justification text when overriding a policy.
We fixed an issue where the Save As option was not available for classic attachments.
We fixed an issue where when a user copy-and-pastes an email address into the recipient field with the display name, the email address wasn’t always parsed correctly and caused a warning about an invalid email address to appear.
We fixed an issue where online shared folders did not return parent folder name. Instead of failing, it returned an empty path which incorrectly went to the primary account.

OneNote

Notable fixes

We fixed an issue where a user was unable to select and copy notebook URL from textbox in OutSpace File > Info.

Project

Notable fixes

We fixed an issue where if you have custom fields with formulas and are using earned value, you may notice performance delays switching views and opening project/task details.
We fixed an issue where the ConsolidateProjects VBA method may file if you try to add the same project multiple times and have AttachToSources set to false.
We fixed an issue where if you have eventing code running and try to make changes through a Task Form view, clicking the OK button may not commit the changes.
We fixed an issue where Project may crash if you apply a group by to the Resource Usage or Sheet view and then insert a column.