How to measure marketing success with E-maıl Sıgnatures

E-mail signatures are one of the most targeted digital marketing tools. Especially in our work routine, all e-mails sent by all employees in line with their communication needs can be used as marketing endpoints. But, how? In this article, you can see the integration steps of the interaction reports via e-mail signatures to the Google Analytics platform and discover the market potential.

Google Analytics uses two basic methods to collect data on website traffic from 3rd party domains.

  1. Connectors on Google Analytics
  2. UTM and similar routing parameters

The Google Analytics connectors are sections that you can integrate with your Google Analytics properties by connecting with your authorized user information through channels such as Google Ads and Youtube. These integrations include your Google Ads advertisements on Google Analytics screens, the traffic and feedback generated by these advertisements. It allows you to create your digital marketing strategy by viewing how much of your total traffic it has generated and its total impact in a segmented manner with the traffic from these channels.

On the other hand, in order to link your website to Google Analytics screens, you need to add the Tracking Code page tags under the Admin > Tracking Info tab to thesection of all the pages of your website.

UTM (Urchin Tracking Module) parameters are used to define where and for what purpose the traffic directed to the website from influencer marketing, social media advertisements, newsletters and all similar content from third party domains. It basically means creating a custom redirect URL by adding additional text to the URL you use to redirect your website. You need to add 4 parameters to have the access from this link reflected well on Google Analytics reports.

  • Website URL
  • Campaign Source
  • Campaign Medium
  • Campaign Name

Here is an example:

The new URL: https://peakup.org/global/signgo/?utm_source=signngo&utm_medium=emailbanner&utm_campaign=emailsignature

The redirection created by these parameters transmits the description of the information contained in the other items while
directing the users to the site defined in the URL section.

While editing your e-mail signatures with the Sign&Go application, you can create corporate signatures similar to the designs below. Allowing you to define links to banner advertisements while creating signatures, Sign & Go creates a template that includes special UTM parameters as defined above for all emails sent throughout the company.

After this step, all individuals who click the banners in your mail signature will be anonymously reflected in your Google Analytics reports and your e-mail signatures’ contribution to the website traffic will be reflected in your reports.

When you go to your Google Analytics panel, Medium and Source sections of all report fields, especially of the Traffic Sources section under the Realtime tab under the Reports section, appear as defined just like in the 4th line of the table in the visual above.

With Sign&Go, you can turn your company-wide signatures into the most effective direct marketing tool and make sure that you use digital media effectively while creating quality signatures that reflect your brand’s power.

E-mail signature management: SIGN&GO WEBINAR with ÇÖZÜMPARK

What is the contribution of e-mail signatures in the digital business environment? Do they really acts as a business card of the companies? In these times where we feel that we are moving into the digital age, according to Statista’s research, approximately 306.4 billion e-mails were sent and received every day in 2020, while the number is expected to increase to 376.4 billion per day by 2025. In recent years, the importance of professional e-mail signatures around the world has turned into a powerful marketing tool, benefiting companies’ success and brand recognition on a large scale. As Seth Godin said, “Marketing is a contest for people’s attention.” You can also get more attention by adding innovative differences to your e-mail signatures such as colorful designs or the GIF playback feature.

But, what is SIGNandGO and how does it contribute to your company?

E-mail signatures are the closure of messages. Considering that each employee represents your company, it provides information about your company, connects with your brand and creates trust. By adding information texts such as advertisements, campaigns or announcements to your e-mail signatures, you can transmit your campaigns according to dates and generate traffic to your company’s website. The advantage within your company is that it provides an easy-to-use interface to different departments and takes this burden off the IT department. The best part is that it doesn’t even cost you a lot.

We held our SIGNandGO webinar with Çözümpark, where we talked about the steps that will facilitate your e-mail signature management without the need for server installation with a cloud-based central e-mail management solution.

  • Scheduled signatures
  • Cloud signature structure
  • Web based management
  • Mobile friendly management
  • Defining signatures and rules from the web-based easy admin screen
  • System Architecture: Exchange online and local exchange
  • Easy setup: SaaS and o365
  • Security measures: IP restriction, TCP communication, domain name filter

 

We planted saplings for International Women’s Day

PEAKUP donated saplings on behalf of their employees on March 8, International Women’s Day.

PEAKUP organized a meaningful organization on March 8, International Working Women’s Day this year, just like every year and donated saplings on behalf of their teammates. The team planted the saplings in Kağıthane Hasbahçe with the participation of the Mayor of Kağıthane, Mevlüt Öztekin, for the International Women’s Day.

PEAKUP wants to leave a mark that can be passed on from generation to generation, and for this, has brought its saplings to the soil with the support of Kağıthane Municipality with the planting of Ginkgo Biloba trees, which represent durability, originality and eternity on behalf of the entire team.

PEAKUP CEO Ahmet Toprakçı said, “As PEAKUP, we support women in every aspect and continue our activities as much as possible to set an inspiration and example for our company. In our company, we always ensure the balance of the number of female and male employees and equal rights. This year, we hope that the trees we donated on March 8, International Working Women’s Day, will continue to live by reflecting our women with their originality and all their elegance.”