The New Trend In Marketing: E-Mail Signatures (E-BOOK)

 

In order to be customer-oriented in the digital age, it is necessary to place the people-oriented approach at the basis of our culture and to act with this perspective. This has become an underlying issue in communication processes. It can be seen as the first step to a more efficient, effective and sustainable communication. It is necessary to base the marketing communication strategy on the needs of the society and to provide benefit/value. Along with being customer-focused, today’s institutions and companies will be more successful when they create “people-oriented” strategies. When it comes to reaching the right target audience, increasing brand recognition and creating marketing strategies that make communication strong and reliable, the success of digital tools depends on understanding and meeting people’s needs.

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May The Force be With Your Password (E-BOOK)

 

Working in a secure, fast, and productive way has always been an important topic that should not be ignored by neither the employees nor the companies. According to The Global Risk 2020 report -which is prepared by the World Economic Forum every year- cyber attacks are in the first 5 risks group in the world. As long as the companies that digitalize and adapt to new technologies do not take the necessary infrastructure security measurements, the cyber attacks become inevitable. Companies need to be supported with trainings in addition to helpful solutions in order to maximize the security of both their infrastructure and employees’ accounts and to take actions consciously.