Interview with Our CEO Ahmet Toprakçı / ICT Medıa

PEAKUP CEO Ahmet TOPRAKÇI:

“We see that the technology priorities of all sectors, especially retail, health, production, and logistics, are gathered in cloud technologies, artificial intelligence, internet of things and robotic process automation. It is foreseen that this will leave 1 job out of 5 out of the picture, but new job descriptions will balance this employment gap. “

 

PEAKUP CEO Ahmet Toprakçı said that in the first half of 2019, financial uncertainty and exchange rate fluctuations in the economic markets were intensely felt. Stating that the sector is cautious about new investments for this reason, he added: “In this economic fluctuation, institutions focused on productivity in the products they use and excellence in business processes rather than new investments. This perspective has created a movement area for domestic software companies that develop products. In such uncertain times, ‘Pay as you use’ monthly options play an important role in purchasing decisions.” He stated that for many years the sales policy of the companies have been like this and continued: “Many firms are in recession in the industry or getting smaller, we completed the year with a growth of over 40 per cent in terms of net financial performance. We have barked on a global journey with our products such as PassGate and Sign & Go, Velocity that have been patented in Turkey and abroad. Brand registration titles abroad, especially the United States of America and England, were among our important goals this year. We carried out modest sales actions in countries such as the Emirates. In addition, this year we were among the top 50 fastest growing technology companies in the Deloitte Technology Fast50 research. Our biggest goal is to continue this momentum in 2020 with our R&D activities.

Toprakçı, said about the it developments awaiting Turkey and the world in 2020: “As the importance of technology unites increase day by day, we can talk about the need of the tasks of CIOs changing considering the managements being aware of this situation. We expect the continuous and sustainable IT performance adopted by CIOs in Turkey, which is at the top of the list with 64 percent, and the following operational efficiency topics to be replaced by improving customer experience, cyber security and smart systems design in the coming periods.

 

We see that the technology priorities of all sectors, especially retail, health, production, and logistics, are gathered in cloud technologies, artificial intelligence, internet of things and robotic process automation. It is foreseen that this will leave 1 job out of 5 out of the picture, but new job descriptions will balance this employment gap. Ahmet Toprakçı stated that the most important investment areas as an institution are human resources. For this reason, he stated that they will continue to invest in human resources in 2020 and continued: “The most important starting point for quality global products is the right human resource; therefore, we will continue to invest in our employees and our organizational culture. Of course, our investments will include R&D activities, channel structure for international marker and digital marketing. The R&D activities focus on software technologies, machine learning, business analytics, microprocessor circuits and multiple hardware components. The budget we spare for these areas is around 17 percent of our total turnover. We see an increase of 15-20 percent in our workforce planning next year.

We will be making this increase mostly on the technical resources side. Business intelligence, IoT, Mobile and Web-based Software departments will be the main areas in which we will be recruiting. ”

 

Stating that digitalization is a never-ending process, Toprakçı pointed out that it is wrong for institutions to perceive digitalization as transformation. Emphasizing that an approach such as “we will go digital and it will be over” would be wrong for institutions and organizations, Toprakçı continued his statements as:

“Therefore, companies should first adopt this perspective. When we look at the history of many institutions, we see that there are stillborn projects or wasted money. Instead of buying random software, it is very important to listen to the demands and needs of employees and customers and to move forward by choosing appropriate solutions. Because we see the people who work in the institution as the ones who start digitalization.

In addition, the perception that digitalization is only for institutions is very wrong. Digitalization is a concept that affects both the lives of individuals and the lives of institutions. Individuals and institutions have to keep up with digitalization in the face of these developing technologies. Companies that are afraid of digitalization and cannot give up traditional company understanding are gradually disappearing in this competitive market. When we look at the new generation, we see that they are smart, talented and have higher technology adaptation processes. While their expectations are different, so are their perceptions. For this reason, we have to offer smart systems that will make life easier. Long story short, digitalization is a constant journey and it must be accepted that this journey will not end. “

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