In order to be customer-oriented in the digital age, it is necessary to place the people-oriented approach at the basis of our culture and to act with this perspective. This has become an underlying issue in communication processes. It can be seen as the first step to a more efficient, effective and sustainable communication. It is necessary to base the marketing communication strategy on the needs of the society and to provide benefit/value. Along with being customer-focused, today’s institutions and companies will be more successful when they create “people-oriented” strategies. When it comes to reaching the right target audience, increasing brand recognition and creating marketing strategies that make communication strong and reliable, the success of digital tools depends on understanding and meeting people’s needs.